Privacy Policy

1. General Information

This Privacy Policy informs you about how we, Essence Lady Ltd ("we", "us", "our"), collect, process, and protect your personal data when you visit our website and use our services. We process your data exclusively in accordance with the General Data Protection Regulation (GDPR – Regulation (EU) 2016/679) and, where applicable, the UK GDPR.

2. Data Controller

The controller responsible for data processing is:

Essence Lady Ltd Company Number: 17291770 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom Email: essencelady.co@gmail.com

3. Collection and Storage of Personal Data

We may collect the following data:

First and last name
Billing and shipping address
Email address
Phone number
Payment information (processed via third-party providers)
IP address
Device and browser information
Order history
Browsing behaviour and interactions on our website (where you have given your consent)

4. Purpose of Data Processing

Your data is used for:

Processing orders
Delivering products
Payment processing
Customer service and support
Communication regarding your order
Compliance with legal obligations
Fraud prevention
Optimising our website

With your consent:

Sending newsletters and marketing offers
Advertising, measurement, and conversion tracking through third-party platforms such as Meta (Facebook and Instagram)

5. Legal Bases for Processing

Processing is based on:

Art. 6(1)(b) GDPR (performance of a contract)
Art. 6(1)(a) GDPR (consent)
Art. 6(1)(c) GDPR (legal obligation)
Art. 6(1)(f) GDPR (legitimate interest)

6. Sharing of Data

Your data is only shared with:

Payment service providers (for processing payments)
Shipping and logistics companies (for delivering your orders)
E-commerce platforms (e.g. Shopify, which hosts our online store)
Analytics and marketing service providers, including Meta Platforms Ireland Ltd (Facebook and Instagram). We use Meta's advertising tools — specifically the Meta Pixel and the Conversions API — to measure the performance of our advertising, understand how visitors interact with our website, and show relevant advertising. This may involve sharing certain data (such as pages viewed, products added to cart, purchases, and hashed contact information) with Meta. This processing only takes place after you have given your consent via our cookie banner.

All partners are contractually bound to comply with applicable data protection law. Where Meta acts as a joint controller for certain processing operations, this is governed by Meta's controller addendum.

7. Data Transfer to Third Countries

If data is transferred outside the EU/UK, this only takes place to countries with an adequate level of data protection, or with appropriate safeguards (e.g. EU Standard Contractual Clauses). Some of our service providers, including Meta, may process data in countries outside the EU/UK under such safeguards.

8. Retention Period

Your data is only stored for as long as it is necessary for the respective purposes or as required by statutory retention periods.

9. Your Rights

You have the following rights under the GDPR:

Right of access
Right to rectification
Right to erasure ("right to be forgotten")
Right to restriction of processing
Right to data portability
Right to object
Right to withdraw your consent at any time

To exercise any of these rights, contact us at: essencelady.co@gmail.com

You also have the right to lodge a complaint with a supervisory authority, in particular in the EU Member State of your habitual residence, place of work, or place of the alleged infringement.

10. Cookies and Tracking Technologies

Our website uses cookies and similar technologies for different purposes:

Strictly necessary cookies – required for the website to function (e.g. shopping cart, checkout). These do not require consent.
Functional cookies – improve your experience (e.g. remembering language or currency preferences).
Analytics cookies – help us understand how visitors use our website.
Marketing cookies – used to deliver relevant advertising and measure its effectiveness, including through the Meta Pixel.

Analytics and marketing cookies, including the Meta Pixel, are only activated after you have given your consent through our cookie consent banner. You can change or withdraw your consent at any time by adjusting your preferences via the cookie banner, or through your browser settings.

11. Data Security

We use appropriate technical and organisational measures to protect your data against unauthorised access, loss, manipulation, or unauthorised disclosure.